Live345 Privacy Policy — User Data Protection
This page explains how live345 collects, uses, stores and protects your personal information as a platform user in Malaysia. Your trust is our priority.
Effective Date: 1 January 2026 | Version: 1.2
Information We Collect
Live345 collects the information necessary to deliver a secure, responsive service that meets the needs of Malaysian users. The categories of information we collect are as follows:
- Account information: full name, email address, phone number, date of birth and username provided during registration.
- Payment information: Malaysian bank account numbers, account holder names, and transaction records in MYR (RM). We do not store credit card numbers directly.
- Device and browser information: device type, operating system, IP address, browser type and other technical data automatically transmitted when you browse the platform.
- Usage data: game session records, bets placed, winnings, transaction history and interactions with the platform interface.
- Cookies: session data and user preferences stored locally on your device to enhance your browsing experience.
All information is collected solely for the stated purposes and limited to what is necessary for the operation of the live345 platform.
Summary of Data Collected
- Account identity information
- MYR transaction records
- Device & Browser Data
- Platform usage history
- Session & preference cookies
How We Use Your Information
Information collected is used to verify user identity, process registrations and ensure that only the rightful account owner can access their live345 account.
Payment data is used solely to process deposits and withdrawals in MYR (RM), verify recipient bank accounts, and comply with applicable financial compliance procedures.
Aggregated usage data helps the live345 team identify areas for improvement, tailor the interface for Malaysian users and roll out new features.
Contact details such as email address and phone number are used to send important notifications relating to your account, transactions, policy updates, and relevant platform operational information.
Device data and usage patterns are analysed to detect suspicious activity, prevent unauthorised access and protect the platform ecosystem from abuse.
Live345 retains records as necessary to meet its legal and regulatory obligations in Malaysia, including financial reporting requirements and internal audit purposes.
Cookies & Tracking
The live345 platform uses cookies to store login sessions, language preferences, display settings and other data that enables a smoother browsing experience. These cookies do not contain sensitive information and are not shared with external parties.
We use two categories of cookies:
- Session cookies: automatically deleted when you close your browser. Used to maintain your login state during an active session.
- Persistent cookies: stored on your device for an extended period to remember your preferences on future visits and improve platform responsiveness.
You may configure your browser to reject cookies, though this may affect certain platform features. Continued use of the live345 platform is taken as consent to the use of cookies as described.
Data Storage & Security
All live345 user data is stored on servers protected with SSL encryption. Access to personal data is restricted to staff who require it to perform their duties only.
Live345 retains active account data for as long as the account remains open. Once an account is closed, essential records are kept for the period required under Malaysian law before being securely deleted.
While we take all reasonable security measures, no online system can guarantee absolute security. Users are encouraged to use strong, unique passwords and not share their login credentials.
Information Sharing & User Rights
Live345 does not sell or rent users' personal information to third parties for marketing purposes. Information is only shared under the following limited circumstances:
- Payment service providers that process MYR transactions on our behalf, subject to strict confidentiality agreements.
- Malaysian legal authorities where required by court order or applicable legislation.
- Any party that acquires the live345 business through a merger or acquisition, with prior notice given to users.
Your Rights as a User
As a registered live345 user in Malaysia, you have the following rights regarding your personal data:
- Right to access: requesting a copy of the personal information we hold about you.
- Right to correction: requesting corrections to any inaccurate or incomplete information via account settings or customer support.
- Right to deletion: request the deletion of your account and associated data, subject to record retention obligations required by law.
Policy Updates & How to Contact Us
Live345 reserves the right to update this Privacy Policy from time to time to reflect changes in our practices, technology or Malaysian legal requirements. Users will be notified of any significant changes via in-platform notifications or email, at least seven days before the changes take effect.
Continued use of the live345 platform after the effective date of any changes constitutes acceptance of the updated policy. We encourage users to review this page periodically to stay informed about how their information is handled.
This policy is governed by Malaysian law, including the Personal Data Protection Act 2010 (PDPA), which regulates how organisations handle the personal data of individuals in Malaysia.
Contact Our Privacy Team
For any enquiries regarding our privacy policy, data access requests or privacy complaints, please reach us through the following channels.
- [email protected]
- In-platform customer support (after login)
- Section FAQ for general guidance
Your Data, Our Responsibility
Live345 is committed to protecting the privacy of every Malaysian user. Create an account today and enjoy an entertainment platform that puts your data security first.